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CHELLE CANALE

 
 

FRONT END DEVELOPER

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ABOUT

Front End Developer

Hey there! I’m a front-end developer who loves turning ideas into modern, responsive, and fun-to-use websites.

 

I enjoy working with Shopify, Wix, and React/Next.js — and I’m always up for learning cool new tricks to make sites faster and smoother.

When I’m not coding, you’ll probably find me teaching karate — I’m a 1st-degree black belt who loves helping kids kick, punch, and have fun while learning discipline!

SKILLS

Areas of Expertise

  • Front-end web development (React.js / Next.js)

  • Website creation and customization using Wix

  • E-commerce development (Shopify – native & headless)

  • Web performance optimization (PageSpeed / Lighthouse)

  • Analytics and tracking integration (GA, GTM, Meta Pixel)

  • Responsive and accessible web design

  • API integration and single-page application (SPA) development

  • Version control and collaboration

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2022 – Present

Front End Developer /

Nuworks Interactive Lab

  • Develop and maintain websites using Wix, ensuring responsive design and optimized performance

  • Build and customize Shopify eCommerce platforms, including both native and headless implementations for flexibility and scalability

  • Develop dynamic and high-performing websites using React.js and Next.js

  • Convert Figma layouts into functional, responsive front-end components

  • Integrate APIs from backend or third-party sources

  • Implement tracking tools such as Google Analytics, GTM, Meta Pixel, TikTok Pixel, and Hotjar

  • Collaborate with project managers, developers, and designers to ensure efficient timelines and strong UX execution

  • Research and evaluate new technologies for upcoming projects and client requirements

  • Perform code deployments, ensuring all branches are synchronized and up to date

  • Optimize websites for performance and user experience

  • Create technical documentation and process guides

  • Provide ongoing support for managed projects

  • Deliver project status reports and updates when required

2018 – 2022

Website Developer /

Complete Business Online

  • Develop responsive, dynamic web layouts based on design specifications

  • Optimize website performance and implement SEO best practices

  • Support feature updates, bug fixes, and maintenance of existing websites (including Adobe Business Catalyst and platformOS)

  • Collaborate with designers to address QA feedback and improve UI/UX consistency

  • Manage support tickets and coordinate project updates with tech leads and managers

  • Maintain code documentation and perform deployments with proper version control

  • Ensure repositories remain synchronized and releases are accurate and seamless

2015 – 2018

Flax Inc. Philippines /

Website Developer

  • Convert static web pages into fully dynamic, interactive layouts

  • Redesign and update legacy websites into responsive, mobile-friendly versions

  • Collaborate with designers to refine mockups and ensure accurate implementation

  • Provide technical support and troubleshooting for website-related issues

  • Prepare and maintain technical documentation for development processes

WORK EXPERIENCE

EDUCATION

Bachelor of Science in Information Technology

University of the East Manila

High School / Elementary

University of the East Manila

 

CERTIFICATIONS

Webflow - Layout Level 2
Issued on Sep 2024

Webflow - CMS Certificate
Issued on Sep 2024

Webflow - Layouts Level 1
Issued on Sep 2024

Webflow - Layouts Level 1
Issued on Sep 2024

Webflow 101
Issued on Sep 2024

 

1st degree black belt (Japan Karate Association)
Issued on May 2025

 
 

PROJECTS

JFC Promotional Sites

Marketing / Promotional App

A promotional web application accessible via mobile and QR code, featuring interactive mini-games and user registration. Designed to engage users through fun, reward-based experiences while supporting marketing and brand activation campaigns.

EO Philippines

Informational Site

Built using the Wix platform, the EO Philippines website showcases the organization’s mission, events, and membership opportunities. It features a modern, responsive design and an easy-to-navigate layout, allowing the client to manage content and updates effortlessly through Wix’s tools.

Estafine Colors

Informational Site

An informational website built using Wix for Esta Fine Color—showcasing the company’s colorant & additive solutions, brand story and industry expertise in a clear, engaging format.

MarcyPro Fitness

Ecommerce

An eCommerce platform built on Shopify where customers can explore MarcyPro’s range of home gym equipment—offering a seamless shopping experience that promotes an active and healthy lifestyle.


Unicef Donate

Fundraising Platform

A fundraising platform that connects donors with meaningful causes. The site hosts a variety of donation campaigns—from emergency relief to long-term community programs—making it easy for anyone to contribute and create lasting impact.


Unicef Ecommerce

Ecommerce

A dedicated Shopify-powered shop page where supporters can browse and purchase items or gift-aids that directly fund and advance campaigns—making giving tangible and empowering supporters through meaningful products.


Belo Essentials

Ecommerce

An eCommerce platform where customers can explore and purchase skincare products designed for Filipino skin—offering a seamless shopping experience that makes beauty care accessible, effortless, and empowering.


Lucky Me!

Informational Site

An informational website that lets visitors explore Lucky Me!’s wide range of products, discover recipes, and learn about the brand’s story—creating an engaging experience that connects with Filipino households.


SMB Delivers

Ecommerce

An e-commerce platform for SMB Delivers where customers can browse and order product assortments for delivery — designed with a fridge-style storefront feel for a seamless shopping experience.

LET'S WORK TOGETHER

rochellecanale11@gmail.com

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